Talvin Wayne Cochran was born on May 10, 1939, in Thomaston, Georgia, to Talvin A. Cochran, a cotton mill worker, and the former Mini Lee Starley, who came from a farming family. Influenced by the country and rhythm and blues music he heard on the radio, Wayne Cochran fronted his first band – a group called the Rockin’ Capris – as a teenager, and eventually left high school to pursue music as a full-time career. He relocated to Macon, Georgia, where he befriended the soul singer Otis Redding (playing bass guitar on Redding’s early recording of “Shout Bamalama” and its B-side, “Fat Girl”) and recorded his first single, “The Coo”, which attracted the attention of King Records, who signed him to a record deal. Cochran became close friends with King labelmate James Brown, whose stage show and road band influenced his own performing style and inspired him to assemble his own soul revue, the C. C. Riders, which occasionally featured as many as 14 musicians plus two female backing vocalists, the Sheer Delights. Although his single recordings for King (including “Goin’ Back To Miami”, a song which became a signature tune for the singer) were not commercially successful beyond local markets in the south, Cochran’s energetic performances, rigorous touring schedule and appearances on television talk shows such as The Jackie Gleason Show helped to make the C. C. Riders a popular attraction. In the mid-1960s, Cochran made Las Vegas his base of operations and played residencies at several hotels, casinos and theatres. During this time, he met and befriended Elvis Presley, who borrowed elements of Cochran’s revue for his own Las Vegas period, adopting jump suits similar to Cochran’s wardrobe and adding the song “C. C. Rider” to his set list.
Wayne Cochran recorded an album for Chess Records entitled Wayne Cochran! in 1967, which featured the blue-eyed soul and rhythm and blues style he had perfected on the road with his revue, but backed by session musicians for most of the cuts instead of his touring band. This was followed by a return to King and two further LPs, Alive & Well & Living… In A Bitch of A World and the instrumental High & Ridin’, both in 1970. These albums saw the C. C. Riders’ guitarist and musical director, Charles Brent, take an important creative role, and featured a jazz-influenced sound comparable to the Chicago Transit Authority or Blood, Sweat & Tears. Cochran also recorded a “live” album (actually a “live in the studio” record) for King sometime between 1967 and 1969, although this was only released in 2014, included in an Ace Records compilation, Goin’ Back To Miami: The Soul Sides 1965-1970. Wayne Cochran recorded a final album, Cochran, for Epic Records in 1972, then toured and made television appearances. He retired from music to become an evangelist minister in Miami, Florida. He died on November 21, 2017, in Miami, Florida.
- May, 10, 1939
- Thomaston, Georgia
- November, 21, 2017
- Miami, Florida